Design Help Desk is here to help you make your Email Marketing Campaign a successful one. We work with several large Email Services that make sure you get the most out of your campaign; you only pay for the emails you send out. By using these trusted services, your email campaign will be less likely to end up in the Spam folder and in the inbox where it belongs.
Some things to consider before you began.
1. Define the purpose of your campaign.
Is it Relationship-Building? Or is it only Sales you are after!
2. Identify your target audience.
Is it your own in-house list? Is it a purchased list? Is this a one-shot email, or is it intended to be a series?
Industry averages for "successful" campaigns can range anywhere from a .02% response (for a generic list) to well over 50% (for a highly-niched list with a highly-relevant offer).
A good Email campaigns is designed to be tested, tweaked, and retested over and over again, so don't expect to hit the ball out of the park with your first big "Send."
Ideally, your Email campaign will keep your audience engaged with you - regardless of whether they're ready to buy at that moment or not, people are ready to buy when they are ready to buy.
Email as a Marketing Tool.